Digital Marketing Award 2019

Savlon Twinkle Bhasha Sainik – a digital marketing campaign by Savlon Twinkle Baby Diaper has won the Digital Marketing Award 2019 under Best User Generated Content category in 6^th Digital Summit held in Le Méridien Dhaka on 2^nd November 2019, Saturday.

The campaign was a unique one that focused on the sweet struggle Bangladeshi parents go through in teaching their children their first words in mother language. On the occasion of International Mother Language Day 2019, the campaign was launched with an OVC calling out to the parents to share their kids' precious moments of speaking their first words in Bangla through Savlon Twinkle Facebook page. Hundreds of videos came in from which 3 were finally announced winners.

The campaign was a massive success with an astounding 2.3 million views, 42,000 reacts, 2,000 shares and 18,000 seconds of footage shared by participants all over the country. The creative partner and the media partner of this campaign were I Positive and MBA Bangladesh respectively.